True Classic is a tech-first apparel company on a mission to help the everyday man look good and feel good in premium clothing at an accessible price. We started with the perfect fitting t-shirts that put us on the map, and now bring that same dedication to fit and feel to everything else he needs to get dressed. We remain poised at the cutting-edge of technology and AI to drive the most seamless, customer-centric shopping experience.
We are seeking a highly skilled and experienced Paid Social Manager to join our marketing team. In this role, you will be responsible for all paid media buying efforts across paid social and search, with a particular focus on Meta advertising. You will work closely with cross-functional teams to optimize the effectiveness of our marketing campaigns and creative development..The ideal candidate will have extensive experience media buying and deep understanding of paid channels, while staying up to date with the rapid changes in the digital marketing and ecommerce space.
At True Classic, we are a virtual first company that values flexibility, collaboration, and innovation. While we do have a headquarters located in Calabasas, CA for employees who prefer in-person interaction, we also embrace the benefits of a remote work environment. As such, this specific position is best suited on the East coast given the timezone benefits of optimizing ads early in the day. Join our dynamic team and help us shape the future of our company from wherever you area.
Key Responsibilities:
- Develop and execute a comprehensive paid media strategy across all relevant channels, including paid social and search. Key channels include Meta, Tiktok and other growing Paid Social channels (ie Reddit, Twitter).
- Manage and optimize paid media campaigns on a daily basis to maximize ROI and achieve KPIs
- Ensure proper pixel implementation, server to server integrations (ie CAPI), and product catalog management is in place to maximize signals across channels.
- Work closely with the Director of analytics and VP of Growth to analyze data, incrementality and media mix modeling to continuously improve campaign performance and drive profitable growth
- Stay up-to-date on the latest trends and best practices in paid media buying and implement them into the company's strategy, with a special focus on AI development
- Collaborate with cross-functional teams, including creative, product, and engineering, to ensure all campaigns align with company goals
- Manage relationships with third-party vendors and agencies to ensure high-quality execution and delivery of campaigns
- Monitor and report on advertising spend and performance, and adjust strategies accordingly
- Manage team of Growth Assistants to execute on tactical needs of business, such as budget changes and creative uploading.
Qualifications:
- 4+ years of media buying experience with a track record of success in driving growth through paid media channels
- Strong analytical and data-driven decision-making skills, with the ability to interpret complex data sets and derive insights to optimize campaigns
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and manage multiple stakeholders
- Strong knowledge of Meta, TikTok, and other paid social advertising platforms, including audience targeting, bidding strategies, creative best practices and campaign management tools
- Experience in analyzing creative trends and developing effective advertising creative
- Ability to manage global advertising efforts and work with teams across different time zones
- Bachelor's degree in marketing, advertising, or a related field
If you meet these qualifications and are excited about the opportunity to drive growth for True Classic through paid media channels, we encourage you to apply for this position.
Compensation Range: $100,000-$140,000
The above compensation range is an estimate and may be adjusted based on the qualifications and experience of the ideal candidate.
At True Classic our mission is to empower everyone to show up as their best self. We continually strive to build a community that invites creativity, curiosity and innovation; and that can only start when we bring diverse voices to the table. As an equal opportunity employer, we stay true to our mission by ensuring everyone feels more confident being exactly who they are.