True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands in the market, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:

Move the Needle 📈
We constantly refocus our efforts and eliminate busy work to drive measurable impact.
We play to our strengths, love to collaborate, and own our work.
We embrace simplicity, automation, and technology to amplify our force.

Harness Grit 💪🏻 We are ambitious and persevere through challenges with a relentless spirit. We're optimistic about the future and our glass is half full. We are self-motivated, resourceful, and determined to make a difference.

Go Fast ⚡
We are nimble, open-minded, and blaze new paths of least resistance.
We remove barriers, eliminate friction, and move at the speed of light.
We believe that “done is better than perfect” and fail forward to make progress.

Execute Like a Pro 🏁
We are doers, embody an owner’s mentality, and love winning.
We are thoughtful, strategic, and leverage data to move in the right direction.
We drive initiatives to completion and ensure the job is done right.

Be Creative 🎨
We believe that ingenuity is often the solution.
We solve problems resourcefully and think outside the box.
We develop fresh & bold ideas to challenge the status quo.

Lead with Empathy 🫶
We are inclusive, appreciative, and supportive of our employees & partners.
We listen to and obsess over our customers to consistently over-deliver.
We put ourselves in others’ shoes to deeply understand their perspective.